Do you know the old adage about people sometimes failing to "see the forest through the trees?" A less poetic phenomena occurs in boardrooms when companies often fail to “see new markets through their source code."

ULTRAsomething has, for nearly two decades, seen these new markets, and invented new products and methodologies to service them.

Why ULTRAsomething?

ULTRAsomething founder, grEGORy simpson has been on the leading and bleeding edge of many media product trends. With a proven record of both "seeing the future" and "making the future happen," Mr. Simpson can provide valuable strategic services to companies in search of new markets, new niches, or other competitive advantages. Need some examples?

  1. ★Predating the third-party sample CD trend by nearly a decade, Mr. Simpson (under the guise of "Sardonic Sounds") began designing and marketing third-party sounds for synthesizers in the mid 1980's, helping establish a market for non-factory sounds and a small, but healthy cottage industry.

  2. ★While working for Opcode Systems, Mr. Simpson designed many features and techniques for Studio Vision, Galaxy Plus Editors, and Overture that would eventually become de-facto requirements in modern digital audio workstations. While at Opcode, he also conceived and designed the fusion:FX series of plugins—predating and predicting the virtual studio boom that would eventually revolutionize recording. Included amongst these products were the first-ever vocoder plugin; the first-ever virtual vinyl plugin; and the first-ever multi-stage filtering plugin.

  3. ★While employed as a media product concept designer at Be, Mr. Simpson conceived and designed Aura/Harp—a web-based system for playing, managing, and purchasing audio—all several years before Apple created iTunes.

  4. ★With Muse Research, a company he co-founded in 2001, Mr. Simpson conceived and designed Receptor (see reviews in Future Music and Sound on Sound), the world's first hardware sound module designed to play virtual instruments and effects on-stage and without a computer.