Often, in spite of assigning their brightest and most creative staff to a project, companies watch in disbelief as a development effort stutters, falters or, even worse, fails. In more cases than not, this stems neither from a conspiracy of fate nor a failure of effort—it stems from a lack of proper communication and management.
Resource allocation, careful planning, and fastidious communication are all essential to birthing a new product. Yet it is these very elements that are often overlooked during a product development cycle.
Why ULTRAsomething?
ULTRAsomething founder, grEGORy simpson has managed many product development projects for the last two decades—not only for those products that he's conceived and designed, but also for products designed by others.
For example, while an engineer at Westinghouse Corporation, Mr. Simpson was awarded the company's prestigious "Professional Employee of the Year" honor for one simple reason — he took over a failed project and introduced management, structure, and communication — turning a three-shift, money-bleeding production nightmare into a one-shift, money-making success... all by simply managing and organizing the talents that currently existed.
