I’ve heard there are people in the world who actually enjoy sales and marketing. Yeah, I know — I can’t wrap my head around it either! Though I will admit possessing such a personality disorder could prove quite useful, now that I’m self-publishing ULTRAsomething Magazine. Alas, I basically consider my job “done” the second I ship the master file off to the printer. Once I’ve created a product, my attention immediately shifts to developing the next one; not to selling the one that’s finished. I’m starting to think maybe, just maybe, this could be partially responsible for my negative cash flow.
Speaking of negative cash flow, Exorcism 04 is now available, and arrives accompanied by three flavours of news: one bad; one good; one great. The bad news is that I can no longer offer free shipping within North America. The good news is that, even with steadily increasing production costs, the magazine itself will remain the same price. The great news is that, to help offset any hard feelings that might come from the shipping charges, I’ve decided to increase the magazine’s page count from 60 to 72. Fortunately, I’ve been conjuring more than enough photographic demons to easily accommodate the 20% increase in volume.
And speaking of demons and increasing volume, no less than 22 cameras were used to produce this issue. That’s three more than were used to photograph Exorcism 03, eight more than Exorcism 02; and 10 more than Exorcism 01. One of these days I’m going to try something radical — like producing a single issue with a single camera. But for now, I’ll set my sights on a goal I might possibly reach — like using fewer cameras for Exorcism 05, rather than more. We’ll see how that goes.
Employed in Exorcism 04 were the following: Canon AE-1; Contax IIa; Contax G1; Fuji Natura Black 1.9; Konica Autoreflex TC; Konica C35; Konica Hexar AF; Konica Recorder; Leica M3; Leica M6 TTL; Leica M10 Monochrom; Leitz Minolta CL; Lomography Spinner 360; Lomography Sprocket Rocket; Minolta TC-1; Nikon 28Ti; Olympus OM-2n; Olympus Pen FT; Olympus XA; OM Systems OM-1; Pentax MX; Pentax MZ-S.
As always, click on the site’s STORE link to purchase a copy of ULTRAsomething | Exorcism 04. And if you haven’t yet done so, feel free to complete your collection by purchasing any missing back issues — it’s not like the photos are, in any way, time sensitive.
The following text is the Apologia, as it appears in ULTRASOMETHNG | EXORCISM 04:
Between November 1968 and August 1969, an assemblage of photographers and writers — comprising Koji Taki, Takuma Nakahira, Yutaka Takanashi, Takahiko Okada and (later) Daido Moriyama — self-published a photography magazine called Provoke.
In my eyes, it was the single most important photography periodical ever published — a feat it achieved in a run of only three issues. Provoke encapsulated and articulated a uniquely Japanese aesthetic, and was a direct predecessor to three of my all time favourite photography books: Nakahira’s Kitarubeki kotoba no tame ni (For a Language to Come) in 1970; Moriyama’s Shashin yo sayonara (Bye Bye Photography) in 1972; and Takanashi’s Toshi-e (Toward the City) in 1974. Its impact is still felt in Japanese photography to this day.
Between October 2022 and May 2023, an assemblage of me and me alone self-published three issues of ULTRAsomething magazine. Having utterly failed to achieve even one-millionth the impact of Provoke, I’ve opted to best it in the only way I know how — with quantity. By publishing this, the magazine’s fourth exorcism, I have now exceeded Provoke’s run by a whopping 33%. In a long career void of victories, fabricating wins is a necessity. Exorcism 04 was shot mostly on film, mostly in the summer of 2023, and mostly in or around Vancouver, Canada.
© 2023 grEGORy simpson
ULTRASOMETHING | EXORCISM 04 is now available for purchase at the ULTRAsomething STORE.
REMINDER: If you’ve managed to extract a modicum of enjoyment from the plethora of material contained on this site, please consider making a DONATION to its continuing evolution. As you’ve likely realized, ULTRAsomething is neither an aggregator site nor is it AI-generated. Serious time and effort go into developing the original content contained within these virtual walls — even the silly stuff.
Those who enjoy a tactile engagement with photographs are encouraged to visit the ULTRAsomething STORE, where actual objects, including ULTRAsomething Magazine, are available for purchase.
Wrong. Next issue should be done with different camera for each photo. With a small contest for readers: pick your favourite pic, submit your vote here and the camera with the highest rate will be locked forever as too tasteful for average taste. And the contender who will vote as the only one for one of your pics wins possibility of publishing one of his or her pics in the next issue (no royalties ever, naturally). That’s marketing.(In case there will be more than one guy voting for the same pictures, you are free of ony obligation.)
I do like the contrarian spirit behind eliminating all further use of whichever camera took the most popular photo. Unfortunately, it requires: an unlimited camera supply; at least as many customers as the magazine has pages; an appetite for an even greater negative cash flow. But the concept (putting aside its practicality) certainly suits me. 😉
Well darn, there goes my lunch money again… Obviously ordered and done my small part in the promotion: https://mastodon.social/@LarsF/111335445850190946
Looking forward to the magazine!
Thanks, Lars.
Fortunately, the photos are chosen specifically for their ability to put one off their food… thus ensuring you would have no desire for lunch.
I cannot not buy Exorcism 04. Dammit. And I can’t, even for a day it seems, stick to one camera myself … why should you? Congrats, order in, can’t wait to see what you’ve gotten us into this time. 01, 02, and 03 have been well worth the price. 😀
G
Thanks, Godfrey. It’ll go out with tomorrow’s orders.
I’ve gotten reasonably good at sticking with one camera for the entire day, but all bets are off after a couple days. I bulk roll all my film in 21 exposure lengths, and always finish exposing one roll before putting another roll in a different camera. I find 21 exposures is the perfect amount before my camera schizophrenia sets in, and I start eyeing the camera shelves for alternatives. When I’m stuck with 36 exposure rolls, I tend to start loading them into multiple cameras, and then things get out of hand…
BTW: Should anyone wonder “why 21?” the answer is “because my negative sleeves hold 42 negatives.” So I can put film from two rolls into a single sleeve, saving me many pennies over the course of a year.
Nice move… Couldn’t you share it like 10 packs of MY sleeves earlier?